Stadium illuminated at night with floodlights across the pitch
Sports & Events Technology

Where Sport Meets Innovation

Stadium consultancy and smart technology solutions for the venues, clubs, and events shaping the future of sport.

Our Services Learn More
16+
Years Premiership Experience
50+
Projects Delivered
UK
& Global Reach
360°
Full-Spectrum Consultancy
What We Do

Expert Consultancy,
Transformative Results

From stadium strategy to smart retail technology, we deliver end-to-end solutions that elevate the spectator and consumer experience.

Stadiums

Stadiums & Venue Consultancy

We partner with clubs, venue operators, and governing bodies to design, develop, and optimise world-class sporting facilities. From initial feasibility through to operational delivery, our consultants bring decades of elite-level experience to every engagement - ensuring venues perform commercially, operationally, and for the communities they serve.

  • Strategic venue development, masterplanning, and feasibility studies
  • Matchday and event operational planning from grassroots to elite level
  • Long-term facility strategies that balance commercial ambition with community impact
Packed sports stadium with fans filling the stands
Technology

Smart Technology & Retail Solutions

We bring cutting-edge technology into venues and live events. From smartphone-integrated fan experiences and frictionless retail environments to rapidly deployable shop-in-a-box solutions, we help clients harness innovations inspired by Amazon Just Walk Out-style technology - eliminating queues, increasing per-head spend, and transforming how spectators interact with the spaces around them.

  • Frictionless retail and autonomous checkout technology for venues and events
  • Smartphone integration for ticketing, in-seat ordering, and real-time fan engagement
  • Portable shop-in-a-box deployments for pop-up retail at events, festivals, and temporary venues
Person making a contactless payment with a smartphone
In The News

Making Headlines

Rugby players competing in a match
Cornish Times | January 2026

Camborne Signal Intent for the Future with Pellow Appointment

FLX Sports and Events has appointed former Exeter Chiefs coach Ricky Pellow as Sports Director, marking a significant step in the consultancy's ambition to bring Premiership-level expertise to clubs, venues, and events across the UK and beyond.

Read Article →
Aerial view of a floodlit sports stadium at night
BBC Sport

Pellow Takes On Part-Time Role at Camborne

BBC Sport covers the appointment of Ricky Pellow at National Two West leaders Camborne RFC, highlighting FLX Sports and Events' commitment to developing sustainable pathways in grassroots and community sport.

Read Article →
About FLX

Built on Experience.
Driven by Ambition.

FLX Sports and Events was founded by Tony Chapman, CEO of CLX Professionals, to channel decades of customer experience, design, and technology expertise into the sports and events sector. Born from a proven global consultancy, FLX combines commercial rigour with a genuine passion for sport - from elite venues to grassroots clubs.

Our leadership team, headed by Sports Director Ricky Pellow - who spent 16 years shaping success at Exeter Chiefs - operates at the intersection of high-performance sport, community development, and technological innovation. We exist to help organisations compete at the highest level while remaining rooted in the communities they serve.

"This is part of a package of support that will allow clubs to grow and play at the highest level while remaining sustainable community organisations."
Tony Chapman, Founder & CEO
Modern architectural structure with clean geometric lines

Let's Build Something
Extraordinary

Ready to transform your venue, event, or fan experience? We'd love to hear from you.

Get in Touch